What is a Data Feed?
Datafeeds or Data Feed are the same thing, both spellings are used in the industry. A data feed is basically a data file that can be imported into a database and contains information that matches fields in the database. When supplied by a merchant the data feed may include information such as product names, product description, image links and prices. The file is usually comma; tab or pipe delimited and can easily be viewed in most spreadsheet programs like Microsoft Excel.
Why you may benefit from a product Data Feed…
- Increase sales conversions – Data feeds have been proven, in many cases, to double the number of sales conversions. Often this is because it saves customer clicks. Rather than your affiliate link simply connecting the customer to the merchant’s homepage and risking losing the sale, they find exactly what they want on your site and click directly through to the product order page.
- Up-to-date product information – Say goodbye to dead product pages or incorrect detail. By regularly updating your site using the merchant’s data feed you know that what is on your site is current.
We currently support the following types of data feed file transmissions:
- SOAP – (Simple Object Access Protocol) is a protocol specification for exchanging structured information in the implementation of Web Services in computer networks. It relies on Extensible Markup Language (XML) for its message format, and usually relies on other Application Layer protocols, most notably Remote Procedure Call (RPC) and Hypertext Transfer Protocol (HTTP), for message negotiation and transmission. Documentation is available at http://apidocs.wirexgroup.com
- CSV – (Comma Separated Values) is a file is used for the digital storage of data structured in a table of lists form, where each associated item (member) in a group is in association with others also separated by the commas (or another delimiter e.g. tab or pipe) of its set. Each line in the CSV file corresponds to a row in the table.
- Excel – is a commercial spreadsheet application written and distributed by Microsoft used to store tabular data.
If you believe that a Data Feed can benefit your business, please contact your Wireless Xcessories Group, Inc. Sales Account Manager today for further details.